LOBBY FORUM

Lobby Forum is a surreal reimagining of the reception and lobby experience, developed as a conceptual project exploring how architecture can move beyond functionality to become an immersive encounter from the very first step inside.

The client’s vision was to create a bold and colorful space — vibrant, dynamic, and full of character — yet refined and contemporary. Our task was to balance this expressive palette with a sense of taste and sophistication, ensuring the result felt modern and harmonious.

Located in an Arab country, the concept draws inspiration from the surrounding landscape. The interior base carries soft, sandy hues that naturally blend with the exterior. When the lighting is off, the space feels calm and warm; when illuminated, it transforms into a vivid, colorful environment that comes alive at night — changing its atmosphere just like the desert at sunset.

Organic forms are sculpted with precision, while expressive lighting defines the spatial rhythm. Fluid lines, immersive colors, and sculptural elements create a sense of movement and depth, turning the lobby into a statement of identity, atmosphere, and vision.