craftandconcept craftandconcept craftandconcept

WATCH FACTORY GENEVA

SERCAB
CREATORS: NOVEMBER ARCHITECTS
YEAR: 2023
LOCATION: SWITZERLAND
AREA: 1517.49 M2
STATUS: DONE

The organization of a factory, which is specialiced in the production of dials requires a clear division of technological processes, as well as spatial flexibility for each unit of the production chain. Our aim was to develop a flexible modular system that allows us to organize workspaces and storage for each of the functional units. Modules have different options: open shelves, drawers, opening doors, etc. in order to make different configurations of storage islands and workplaces.

The material of the modules is brown colored MDF accompanied by bronze handles using the technology of metal sheet bending. Such choice is an allusion to the combination of massive walnut wood and cast bronze elements that has been used in manufacturing of the luxury classic furniture. We see a sort of irony in transmitting this distorted «impression of the wealth» to the working class environment that is dealing with processing of precious materials.