WATCH FACTORY GENEVA

The Brief: Optimizing the Layout of a Watch Dial Factory in Geneva

The client needed to optimize the layout of a 1518 m² watch factory in Geneva, specializing in the production of high-end watch dials. The goal was to organize the factory’s logistics around its technological processes, ensuring efficient workflows, sufficient storage capacity, and practical use of every space. Producing dials requires a clear division of technological processes and spatial flexibility for each unit of the production chain.

A key requirement was flexibility, as production needs and workflows frequently change. The client also needed exceptionally durable materials capable of withstanding daily use in a demanding production environment.

Factory Interior Design: A Modular System for Workspaces and Storage

Craft & Concept developed a modular system designed around the factory’s production processes, combining functional efficiency, adaptability, and material durability.

Modular workspaces and storage. 

Every element was designed as part of a flexible system of interchangeable modules, with options including open shelves, drawers, and cabinets with opening doors. The units can be rearranged and reconfigured into different storage islands and workstations, so that work areas evolve alongside the manufacturing process.

Durable materials and finishes. 

The modules are made from brown through-colored MDF, a material selected for its durability and practical maintenance. Because the color extends throughout the material, minor scratches and surface damage are less visible, helping the furniture keep a consistent appearance over time. Bronze handles, crafted using sheet-metal bending techniques, add a distinctive industrial detail. This choice alludes to the combination of massive walnut wood and cast bronze used in luxury classic furniture.

Ergonomics and visual comfort. 

The layout was developed to support the precision required in fine watchmaking and in the handling of small components and diamonds, with particular attention to lighting, surface quality, and visual comfort.

The Result: A Flexible, Durable Production Environment

The project delivers a flexible, modular working environment tailored to the precision and changing demands of high-end watch dial manufacturing. The reconfigurable system allows storage units and workstations to be rearranged as production needs evolve, helping the factory make more efficient use of its available space. Durable through-colored MDF reduces the visual impact of everyday wear, while the carefully selected finishes combine practical performance with a distinctive aesthetic.

The result is an adaptable production environment designed to support efficient workflows, long-term usability, and the evolving needs of a specialized manufacturing facility.

This project reflects our approach to commercial interior design, where furniture, materials, and workflows are designed together around the way people actually work. Learn more about our commercial interior design in Switzerland services.